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PROFILE

Michael Goldberg is an artist, curator and academic living in Sydney, Australia. His complex site-specific installations critique the presentation and staging of historic heritage sites and examine post-colonial monopoly systems such as real estate cartels and global financial markets.

He is a Senior Lecturer in Sculpture, Performance and Installation at the University of Sydney's Sydney College of the Arts.

Artist's statement:'The visual art projects on this website are informed by themes relating to Australia's early colonial period and current geo-politics.

In earlier works I explored sites of historical significance in the Sydney region with a focus on the conventions of museum display. The installations presented an alternative view of historical issues, those often hidden or sanitised by cultural institutions that operate within a limited and prescribed framework.

Site-specific projects have been produced for:
- Elizabeth Bay House, 1830s residence of Colonial Secretary Alexander Macleay
- Tusculum, residence of colonial entrepreneur, Alexander Brodie Spark (now Headquarters of the Royal Australian Institute of Architects)
- Royal Botanic Gardens
- Art Gallery of New South Wales,

In more recent work I began an examination of global financial markets. As part of the sesqui-centenary of the discovery of gold in Australia, over a four-week period, my project NCM open/high/low/close focussed on the fluctuating international gold price and its effect on the share price of the Newcrest Mining Company, which operates the largest open-cut goldmine in Australia.

I again explored the subject of world financial markets in the installation catchingafallingknife.com (2002) at Artspace, Sydney. Here, supported by financial backers/art patrons, I traded shares in the international media icon, News Corporation in real time. The work incorporated a website where viewers were able to keep up to date with the unfolding project.'

Goldberg has staged several landmark curatorial projects The interventionist installation series 'Artists in the House!' and 'Swelter' featured a number of prominent Australian installation artists.

Most recently he curated 'The Butterfly Effect' with 13 artists, including Goldberg, interpreting and interacting with the displays of the Australian Museum, the country's oldest museum and its largest museum of natural history.

PROJECTS

Vault
2005
Launch VAULT video stills.

Founded in 1827, the Australian Museum is the country's oldest museum. Researchers have compiled an extensive and unique collection of specimens from the natural and geo sciences as well as cultural artefacts from the Pacific region. It is now reputed to be the largest collection in the southern hemisphere with the museum boasting a well-respected international research reputation in natural history and indigenous studies.

Like most major museums of its kind, the majority of specimens and artefacts are stored in several locations on and off site in secluded regiments of compactus storage vaults, industrial pallet racks, ancient cupboards and solander drawers.

The digital video projection Vault was a contribution to The Butterfly Effect, which I also curated (see accompanying web-page). Vault was located on the top landing of an ornate seldom-used staircase in the north wing of the original building. The space was silent save for the audible drone of the museum's air-conditioning.

I was granted access to the ethnographic collection storage areas beneath the museum, and it was as though I was moving through an ancient sepulchre with artefacts carefully prepared and laid out for their sleep through eternity. As I walked slowly amongst the darkened storage racks, the video was shot using the camera's low-light function. I wanted viewers to experience Vault as if they were discovering the collection through the eyes of a 'tomb-raider'.

Avatar
2005
Ivan Dougherty Gallery, University of New South Wales, Sydney

Launch AVATAR video stills.

As part of Disobedience,curated by David McNeill and Zanny Begg, The CGI component of this work was located inside an aluminium garden shed, which I wedged between two walls in the gallery. It featured a digital graphics sequence, viewed on a monitor set up on a work-bench. The shelves carried a computer, audio speakers and a utility box holding audio components for an external speaker, which recounted the biblical story of Jonah.

The looped sequence was created on flight simulator software and commences with a twin-engine aircraft going through its pre-flight checks outside a Qantas air freight building. Accompanied by realistic air-traffic control and pilot exchanges, the plane takes off from Sydney's Kingsford-Smith airport, accurate in all detail. The flight heads northwest, passing over Darling Harbour with the city on the right. A short while after passing over the Harbour Bridge, the aircraft turns sharply right and as it comes out of its tight turn, the city becomes clearly visible from the cockpit. Air-traffic control requests radio contact, but the pilot remains silent. The plane gathers speed, nearing the Opera House. As it reaches the point of no return over the city, it becomes evident that the Governor Phillip Tower, with its State Government departments and financial houses, has become a target.

There is no explosion, no fireball with showering glass. Dream-like, the plane flies right through the building as if it was a mirage.
Then, the entire sequence starts up again in an endless loop.
The title, Avatar, refers to an identity that participants assume in interactive computer games.
I wanted to render visible the threat and anxiety that we must all now live with.

catchingafallingknife.com
2002
Artspace, Sydney - Funded by a grant from the Australia Council for the Arts

This project explored global finance, the stock market and how financial markets are navigated by traders using specialized software and live data from stock exchanges.

I studied all aspects of the share market, opened a trading account, and for a period of four weeks with $50,000 raised from a consortium of speculators/art patrons, I attempted to profit by buying and selling shares in international media icon, News Corporation. This mega-corporation exerts a major influence on both local and international financial markets. The company is also a household name with the public keenly following the personal exploits of the Murdoch family in the press.

The unfolding project could be viewed on a website, featuring a chatroom, market commentary, a history of trades, profits and losses, reports to The Consortium and an ongoing dialogue with media critic, author and activist, Geert Lovink.The installation also provided a visitors? lounge featuring a money-management motivational audio-tape course.

As my avatar, a trader code-named 'McKnife', I rode a roller-coaster of wins and losses but ultimately failed in my attempt, terminating the project with a bottom-line loss of just over $1000.

The title, catchingafallingknife.com refers to the rampant speculation of the recent dotcom era and is the term traders use when taking on a particularly risky venture.

In interview with Lovink at the time I said, 'I believe that the real value of the project will emerge in the form of interrogations from the dark recesses of its implausibilities and not from the spectacle of successfully meeting its expectations.'

NCM open/high/low/close
2001
NCM open/high/low/close
Bathurst Regional Gallery, New South Wales

Auriferous - The Gold Project, curated by Amanda Lawson and Craig Judd

This installation/performance was produced for Auriferous - The Gold Project commemorating the sesqui-centenary of the discovery of gold in Australia. The town of Bathurst, where the exhibition was staged, was the site of the first significant gold find in the country.

Situated just outside Bathurst, Newcrest Mining Company operates the largest open-cut gold mine in Australia. For four weeks NCM open/high/low/close tracked the international gold price and corresponding fluctuations in the share price of Newcrest Mining.

I began each performance day at the stock exchange in Sydney checking the day's prospects and then flew to Bathurst (some 200 kms away) via a regional airline. Using data from the internet and direct feeds from the Australian stock exchange, floor to ceiling charts and graphs were drawn directly onto the gallery walls, giving an accurate representation of trading patterns as the work unfolded. I also provided viewers with a daily report of expected market activity.

Stock movements were updated every fifteen minutes, and while waiting for changes I would look up and write out all the references to gold in the Old and New Testaments using an online Bible. These notations were po'ted on the gallery walls. Thus 'profane' activity was balanced by the 'sacred'.

I carried out my market surveillance from the top of a 3-metre platform in the gallery while a CCTV camera relayed my activities to a monitor in the lobby. When ready to update charts, I would leap off the platform onto a padded high-jump mat below.

At the end of the trading day I would fly back to Sydney and begin the cycle again. The detritus of my time in the gallery was allowed to build up: financial newspapers, pencil shavings, take-out cartons, etc.

The project's title derives from the stock exchange code for Newcrest Mining, NCM, and the standard terminology used for the recording of a stock's daily movement - the opening price, the high and low price reached, and the closing price.

The Well Built Australian
1999
Art Gallery of New South Wales Project Space, Sydney
Funded by a grant from the Australia Council for the Arts

This site-specific project reflected on the extensive property development of the Sydney harbour foreshore in the late 1990s, and the visual and social impact on the surrounding urban environment.

The installation comprised temporary worksite offices, steel-mesh barrier fencing and builder's formwork used for concrete construction.
An early survey map of Sydney and its coastline provided an historical context, as did works from the Art Gallery of New South Wales' permanent collection. The paintings, from the nineteenth to the early twentieth century, depict the Sydney foreshore in a period before rampant real estate development on a massive scale.

The art gallery windows were exposed and viewers could gaze down on the building developments on the wharf below.
The title of the work, The Well Built Australian, was derived from the corporate tagline of influential property developer Multiplex, responsible for much of the speculative development in the immediate inner city area.

Ground Zero
1996
Australian Perspecta: Between Art and Nature, curated by Victoria Lynn

The project was located in the Old Palm House.The structure was erected in the 1830s and was the first public greenhouse in the state of New South Wales.

The Palm House is part of the First Farm Display, presented by the Royal Botanic Gardens as a theme park dealing with the early tools, farming methods, and the efforts of the first European settlers to cultivate the land, circa 1788. The Gardens are the actual site of the first attempts by settlers to cultivate crops on Aboriginal territory.

Ground Zero was configured as a temporary museum and drew on standard museum display methodology such as the use of vitrines and text panels. However, in this museum there were no artefacts other than the display cabinets and associated museum material.

Without artefacts, the text panels alone conveyed the narratives, drawn from historical documents selected from the State Archives. Unlike the official information panels in the First Farm Display dealing with settler hardship and tenacity, the Ground Zero texts attempted to portray a more accurate picture of the First Landing. These narratives exposed the true motives behind the British Empire's colonial projects and the violence exercised on indigenous populations, as well as the re-naming of their territory.

Ground Zero presented evidence that the most effective tools used to subjugate an alien environment were not the hoe, nor the plough-but the government-issue firearm.

Full installation texts for this project can be viewed on the Archive page.

Real Estate
1997
Tusculum House, Sydney, an historic house managed by the Royal Australian Institute of Architects.

Tusculum was one of the first villas on prestigious Woolloomooloo Hill overlooking Sydney, built on the 1830s land grants allotted to government officials and wealthy entrepreneurs.

As Governor Darling stated in 1830, 'The siting and design of the residences on the land grants were to be carefully orchestrated if they were to provide an example and chastisement for the debased populace of Sydney Town.'

Real Estate examined the colonial adaptation of neo-classical villa design and speculated on its hegemonic resonances. These resonances were explored with reference to the contemporary Australian realty market and to what Edward Said referred to as the twentieth century inversion of the 'business of Empire' into 'the empire of business'.

The installation was located in the five cellar rooms below the house and featured a computer supplying print-outs with fifteen years of real estate transactions and updates concerning some one thousand residential and business properties which today comprise the original Tusculum land grant. Viewers could also spend time in a room listening to motivational tapes on self-improvement and wealth production. Display cases were devoid of artefacts, and contained instead contextual history panels.

'A whole history remains to be written of spaces which would at the same time be the history of powers-from the great strategies of geo-politics to the little tactics of the habitat.'
Michel Foucault, The Eye of Power

Full installation texts for this project can be viewed on the Archive page

A Humble Life
1995
Elizabeth Bay House, Sydney, a house museum managed by the Historic Houses Trust of New South Wales.

This site-specific work was located in the 1830s residence of Alexander Macleay, Colonial Secretary and renowned naturalist and collector.

The project was concerned with the relationship between the Macleay family members and their servants. For the first fifty years of white settlement in New South Wales, the majority of men and women assigned to the workforce were prisoners, many convicted of petty crimes in England and transported to the colony where they served as a ready supply of labour.

The installation was located in the 'underbelly' of the house, the food and beverage storage cellars, where servants would have spent much of their time. The installation intentionally appeared to be a museum preparation area, with a variety of display cases, pallet boxes and artefacts, including Royal Doulton figurines depicting themes such as 'leisure' and 'servitude'.

The title, A Humble Life, was derived from a book written by Eliza Darling, the wife of the then Governor: 'Simple Rules for the Guidance of Persons in Humble Life-more particularly for girls going out to service'. In it she espoused the dictum:
'Do everything in its proper time
Keep everything to its proper use
Put everything in its proper place'

Full installation texts for this project can be viewed on the Archive page

CURATORIAL PROJECTS

Artists In The House!
June-December 1997
Elizabeth Bay House, Sydney, a house museum managed by the Historic Houses Trust of New South Wales

Artists in the House! was a 7-month program of site-specific installations by 14 artists interpreting the history and current presentation of Elizabeth Bay House. The house was the residence of Colonial Secretary and renowned naturalist and collector, Alexander Macleay in the 1830s.

The exhibition series followed on from my own work A Humble Life staged at the house in 1995.
The Artists in the House! series included critical and personal responses from some of Australia's foremost installation artists.

Swelter
May 1999 - January 2000
Royal Botanic Gardens, Sydney

Swelter, a series of site-specific installations by 8 artists, reflected on the history of Australia's first botanic gardens. It followed my own 1996 work Ground Zero on that site.

The project was located in the Old Palm House in Sydney's Royal Botanic Gardens. The structure was erected in the 1830s and was the first public greenhouse in the state of New South Wales.

The Palm House is part of the First Farm Display, presented by the Gardens as a theme park dealing with the efforts of the first European settlers to cultivate the land, circa 1788.

The Swelter series included critical, personal and more esoteric responses from some of Australia's foremost installation artists.

The Buuterfly Effect
January-February 2005
The Australian Museum, Sydney, an event of the 2005 Sydney Festival

The Butterfly Effect was an exhibition of thirteen artists' multimedia works responding to and integrated into the existing displays of the Australian Museum.

Founded in 1827, it is the country's oldest museum. Researchers have compiled an extensive and unique collection of specimens from the natural and geo-sciences as well as cultural artefacts from the Pacific region. It is now reputed to be the largest collection in the southern hemisphere with the museum boasting a well-respected international research reputation in natural history and indigenous studies.


ARCHIVE

Michael Goldberg CV

The Butterfly Effect

2003
Trading Down: Michael Goldberg and the Art of Speculation
David McNeill

A Game of Financial and Cultural Speculation

Greed, Fear and Irrational Exuberance

2002
Catching a Falling Knife
Geert Lovink

Making Art, Opinion, Money
Keith Gallasch

Processual Media Theory and the Art of Day Trading
Ned Rossiter

2001
Heritage and Hauntology
David McNeill

2000
Trouble in Paradise - the Swelter project

Full Installation Texts:
- Ground Zero
- Real Estate
- A Humble Life

Website Archive:
- catchingafallingknife.com. This archive is 1057KB. If you are interested to see the total website, please download zip file to your desktop here